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Marketing and branding tips for health professionals

Written by FXNL Staff
September 26, 2017

“By focusing on brand first you start to create a bit of differentiation, and you start to create a better position in the market for what you stand for”

We chat with Scott Marcaccio, CEO and Co-founder of Myodetox about tips on how to market, brand, and scale a rehab clinic. Scott was previously a marketing executive before jumping into the world of rehab/therapy. You can follow Scott on Instagram.

This Business Series is in partnership with the CPA Private Practice Division. Check out CPA Private Practice Division for more great business content and stay tuned for the next instalments of the business series.

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00:27 Can you introduce yourself?

00:59 Can you tell us the origin story of Myodetox?

02:13 What is your opinion of the rehab industry?

03:15 How important is marketing to growing a clinic?

04:03 Why focus on brand first?

04:51 What is a brand? Is it all about the logo and name?

06:18 In terms of branding and marketing, what advice do you have on where to start when opening a clinic?

07:50 How can a clinic owner differentiate themselves?

08:29 Do you think that clinics should do their own marketing or hire someone else to do it?

09:41 Can you discuss Myodetox’s use of social media for marketing?

11:20 Can you talk about where Myodetox is headed now?

13:30 For someone who doesn’t have much time, how would they prioritize the different social media channels?

14:34 Besides online marketing, what are some other growth strategies that can be used to grow a business?

15:15 Should clinics involve their team in the marketing efforts?

16:40 Should therapists be marketing themselves under the businesses brand or their own personal brand?

18:36 What would be your advice for clinics to help retain their therapists?

20:10 Any advice for recruiting therapists?

21:25 Any advice for clinics on when they should be hiring new therapists?

22:30 How do you finance and scale a service based business?

23:50 Is there anything that a clinic should have in place before it expands?

25:41 How do you maintain company culture when you’re scaling?

26:46 What are the biggest challenges that you faced when expanding?

27:47 Why did you choose to expand Myodetox so quickly?

28:48 When you’re opening new locations what marketing strategies do you use to gain traction?

30:09 As the CEO of Myodetox, how do you keep up with that learning curve of growing so quickly?

31:02 Where do you see Myodetox going over the next few years?

Rapid fire questions:

31:32 Top 3 books?

31:57 Top 3 podcasts?

32:39 Top 3 software tools?

32:51 Biggest epiphany that changed your mindset?

33:31 Best advice you’ve ever been given?

33:46 Best advice you can give to a business owner?

34:42 Where can people find out more about you?

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